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24 March 2026
Why Every Small Business Needs a Google Business Profile in 2026
Google Business Profile is the most underused free marketing tool available to local businesses.
Your Google Business Profile Matters More Than Ever
If you run a local business and do not have a Google Business Profile, you are invisible to a huge proportion of potential customers.
What Is a Google Business Profile?
Google Business Profile (formerly Google My Business) is a free listing that displays your business information directly in Google Search and Maps.
Why It Matters
Over 46% of all Google searches have local intent. People searching for services near them are ready to buy.
How to Optimise Your Profile
- Complete every field.
- Add photos regularly. Businesses with photos receive 42% more requests for directions.
- Post weekly updates.
- Respond to every review.
- Keep your hours accurate.
google business profilelocal seogoogle my businesssmall business marketinguk local business
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