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The Speed Imperative In 2026, users expect a website to load in under two seconds. Anything slower and you risk losing nearly half of your visitors before they even see your content. With Google's continued emphasis on Core Web Vitals as a ranking factor, page speed is no longer just a nice-to-have — it's a business-critical metric. What's Changed? The landscape has shifted dramatically over the past year. Mobile traffic now accounts for over 65% of all web visits in the UK, and 5G adoption has paradoxically raised expectations rather than solved the problem. Users on fast connections expect instant results, while those on slower connections are even less forgiving of bloated pages. Search engines have also tightened the bar. Google's March 2026 algorithm update placed even greater weight on Interaction to Next Paint (INP), meaning your site isn't just judged on how fast it loads — it's judged on how fast it responds to every click, tap, and scroll. The Real Cost of a Slow Website Conversion rates drop by 7% for every additional second of load time. Bounce rates increase by 32% when page load goes from 1 to 3 seconds. SEO rankings suffer as Core Web Vitals directly influence search position. Brand perception takes a hit — a slow site signals an outdated or unreliable business. Quick Wins You Can Implement Today 1. Serve Modern Image Formats Switch from PNG and JPEG to WebP or AVIF. These formats deliver the same visual quality at 30-50% smaller file sizes. Most modern browsers support them natively, and you can use the <picture> element to provide fallbacks. 2. Lazy Load Below-the-Fold Content There's no reason to load images, videos, or heavy components that sit below the visible viewport on initial page load. Native lazy loading with loading="lazy" is now universally supported and requires zero JavaScript. 3. Minimise Third-Party Scripts Every analytics tracker, chat widget, and social embed adds weight. Audit your third-party scripts regularly and ask: is this tool earning its load time? Consider loading non-essential scripts asynchronously or deferring them entirely. 4. Use a CDN A Content Delivery Network caches your static assets on servers around the world. For UK-based businesses, this means your site loads quickly whether the visitor is in London, Edinburgh, or accessing from overseas. 5. Optimise Your CSS and JavaScript Remove unused CSS, split your JavaScript into smaller bundles, and defer anything that isn't needed for the initial render. Tools like PurgeCSS and modern bundlers make this straightforward. How We Approach Speed at Coded Vision Design Performance isn't an afterthought in our process — it's baked into every project from the start. We build with lightweight, modern stacks, optimise images automatically during deployment, and run Lighthouse audits on every release. The result: sites that score 90+ on Core Web Vitals out of the box. If your website feels sluggish or you're seeing high bounce rates, get in touch for a free speed audit. We'll identify exactly what's slowing you down and how to fix it.

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