The Essential Website Launch Checklist for Small Businesses

Launching a new website is exciting, but going live without proper checks can cost you customers from day one.

Content and Copy

• Proofread every page
• Check all contact details
• Review your calls to action
• Replace placeholder content

SEO Essentials

• Unique title tags for every page
• Meta descriptions
• Header hierarchy
• Image alt text
• XML sitemap

Technical Performance

• Page speed above 90 on mobile
• Mobile responsiveness
• Broken links check
• Forms testing

Security

• SSL certificate
• Backup system

Analytics

• Google Analytics 4
• Google Search Console
• Conversion tracking

Legal

• Privacy policy
• Cookie consent